Facing Reality

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Reality is the new reality of network television. In a season in which six of the top 10 and 11 of the top 20 shows in adults 18-49 are reality programs, when The Apprentice and American Idol are the hottest things on TV and all the magazine covers and watercooler talk are about reality shows, it sure feels like fundamental change is afoot. In the new fall schedules, reality occupies a whopping 18 hours, versus six hours the year before.

This shift in audience taste—TV people debate how much is generational and how long it will last—has the potential to reshape the business in profound ways.

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