Facetime: Check Out the Social Scene at Super Bowl 50

Celebrities like Amy Adams and Iggy Azalea partied with media and brands at Super Bowl 50 parties in San Francisco.

1

Vanity Fair’s Super Bowl Party

Actress Amy Adams joins Vanity Fair editor Graydon Carter at the magazine’s game-day celebration.

2

Iggy Azalea Parties in San Francisco

Sports Illustrated president of tech and telecommunications Brendan Ripp, who last week was promoted from SI Group svp, publishing director, celebrates at the magazine’s Friday Night Party in San Francisco with singer Iggy Azalea. 

3

Another Celebrity at Sports Illustrated

Jiff the Pomeranian strikes a pose at the Sports Illustrated party. 

4

Nick Lachey, Meet PuppyMonkeyBaby

Entertainer Nick Lachey with Mountain Dew’s Super Bowl star, PuppyMonkeyBaby, at SiriusXM’s Super Bowl outpost.

5

Fanatics Fête

Kraft Group CEO Robert Kraft and former NFL player Thurman Thomas attend the Fanatics party.

6

Playboy Party

Playboy model Myla Dalbesio and Playboy Enterprises CEO Scott Flanders celebrate the newly redesigned Playboy in San Francisco. 

This story first appeared in the Feb. 15 issue of Adweek magazine. Click here to subscribe.