Facebook's Ode to Connection Addresses How It's Fixing Privacy and Clickbait Issues

One of the company's biggest brand campaigns

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Facebook has a brand problem. It’s been brewing for years—and by the looks of the company’s new brand campaign, one of its largest to date, it knows (or its in-house creative team, The Factory, knows) those issues don’t begin and end with the Cambridge Analytica scandal.

The company is looking to hit reset. The new campaign wants you to believe that Facebook can go back to the days of being a platform primarily for friends sharing candid photos, messages, party invites—a platform with the sole mission of connection.

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