Facebook Introduces Verified Accounts

Social giant looking to make it easier for users to interact with brands

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Facebook today introduced Verified Pages, which the company said are designed to "to help people find the authentic accounts of celebrities and other high-profile people and businesses on Facebook."

As TechCrunch—and others—have noted, Facebook's verified sign looks an awful lot like Twitter's version: a white checkmark inside of a blue circle.  

"Verified Pages belong to a small group of prominent public figures (celebrities, journalists, government officials, popular brands and businesses) with large audiences. This update is rolling out to profiles as well," Facebook said in a blog post.

Journalists Mark Bittman and Ezra Klein already have verified accounts, as does The New York Times.

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