Facebook Grapples With Revenue and Data

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

A few weeks ago, the social application developer Slide announced that movie and TV star Ashton Kutcher would headline an original Web series on Facebook.

Around the same time RockYou, another major apps provider, made some noise about a new product that it claims offers advertisers access to more robust behavioral targeting data than Facebook itself can offer. Meanwhile, Facebook — which spent last week dealing with a highly publicized revolt by its users over proposed changes to its terms of use — doesn’t see a dime from Slide and RockYou.

But

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in