Facebook Child Abuse Campaign Stirs Controversy

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

A do-good campaign on Facebook has reportedly gone wrong.

Over the weekend, Facebook users changed their profile pictures to their favorite childhood cartoon characters in an effort to raise awareness about child abuse. Now, The Daily Mail is reporting that pedophiles could be behind the campaign.

READ THE FULL STORY HERE

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in