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}Is my fly open? Am I having a bad hair day? Maybe there’s food hanging off my chin.

These were among Marcio Moreira’s thoughts as he flew British Airways from New York to London recently. All during the six-hour flight, the McCann-Erickson WorldGroup creative guru kept noticing his neighbors in business class looking up from their newspapers to steal glances at him. He went to the lavatory to check himself out. Fly closed. Hair intact.

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