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Mornings are suddenly a lot more exciting, thanks to pieces of toast with pictures of Fabio on them, all because of I Can't Believe It's Not Butter.
As you may recall, Fabio's face graced a number of I Can't Believe It's Not Butter campaigns in the '90s—including one spot where he breaks free from the constrains of a butter sculpture of himself. After some time away from the brand's marketing efforts, Fabio finally made his epic I Can't Believe It's Not Butter return in March, launching out of a whale's blowhole into the sky, because why not? Now, he's taking breakfast to a new level, toasting up bread with a special toaster all in the name of bringing fun back to breakfast.
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