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CHICAGO Luxottica Retail’s Pearle Vision and Sunglass Hut chains have contracted Pile and Co. to manage reviews for the brands, the consultancy confirmed.
Combined annual ad spending is approximately $15 million, mainly for Pearle, which last year received $12 million in ad support, per Nielsen Monitor-Plus.
Pearle’s incumbent agency is independent Stern Advertising in Columbus, Ohio. Sunglass Hut has in the past worked with the New York office of independent Taxi.
Agency and client officials could not immediately be reached for comment.
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