Mall media specialist Eye Corp. announced Monday (July 21) it is doubling the number of “Eyelite” (standing back-lit static panels) units at Westfield Southcenter mall in Seattle, from 12 to 26.
Eye’s expansion coincides with the mall’s $240 million development project, making Westfield Southcenter the largest shopping destination in the Pacific Northwest. New advertisers in the mall include Sephora, one of 75 new stores opening in the mall.
“Our investment in additional Eyelite panels more than doubles the offering, meeting advertiser demand in the reinvigorated mall environment,” said Amanda Price, vp of business development, operations and partner relations.
In total, Eye offers advertisers more than 3,500 panels in more than 250 shopping malls across the U.S., with half of the portfolio in the top 30 markets.