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Eye Care Centers of America, the nation’s fourth-largest optical retailer, has started a national review for the broadcast media buying portion of its $10 million account.
Brett Calvert, senior marketing manager at ECCA in San Antonio, confirmed that he re-cently contacted about seven media agencies to compete for TV and radio buying and planning. “We have a long list and we’re still meeting with a few people. Our focus is on top 10 media buying services,” said Calvert.
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