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Lane Bryant’s controversial new lingerie ad has been given an airdate on Fox, April 28, during the closing minutes of the 9 p.m. edition of American Idol.
The women’s clothing manufacturer had claimed both Fox and ABC objected to the commercial’s content.
Though the commercial will now air on Idol, both client and media still seem peeved. LB has accused the networks of bias against large-size women—and the networks have denied such claims, accusing LB of trying to milk a non-story for publicity purposes.
LB took its battle to the blogosphere Tuesday with a rather testy entry on its Inside Curve venue, lambasting Fox and ABC for resisting efforts to place the ad in shows including Dancing With the Stars and Idol.
LB
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