Experts Question Effectiveness of Aggressive Ads

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The ongoing war between Campbell and Progresso over MSG in soups has prompted experts to examine the efficacy of aggressive ads like the one running in today’s New York Times, where Campbell strikes back against its rival. Experts say that while such ads bring important issues to light, they also cause consumer confusion and can kill the category as a whole.

Over the past weeks, Campbell and Progresso have been involved in a soup fight centered on aggressive ads.

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