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Colle + McVoy’s John Jarvis says he and his agency weren’t looking for glory or attention when they created howdiditgoin.com, a Web site devoted to outlandish theories on how Tiger Woods sank the incredible chip on the 16th green in this year’s Masters. They just wanted to give viral advertising a try. “We’ve recommended and made suggestions to clients several times to do viral stuff, and no one’s bitten on it,” says Jarvis, CEO and chief creative officer of the Minneapolis agency.
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