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Interpublic Group’s The Martin Agency has been selected to handle creative duties on Expedia.com’s advertising account, the client has confirmed.
Sources identified the other finalists as Havas’ Arnold in Boston and IPG’s McCann Erickson in New York. Final presentations took place last week at the client’s office in Los Angeles, according to sources.
Major media spending on the brand approached $60 million last year, down from more than $80 million in 2007, according to Nielsen. Those figures do not include online spending.
“We chose from a field of exceptionally talented and capable agencies.
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