Expat Leads GQP In Beijing

As APAC regional director of Godfrey Q and Partners’ new Beijing office, Scott Silverman will have to put his love of college football on hold a bit longer. But that, he said, is a small price to pay for helping clients “build a bridge to opportunities in Asia.”

Silverman, 50, has been working overseas since 1996, most recently as general manager of WPP’s Young & Rubicam/Wunderman, Beijing. Initially sent to serve as regional management supervisor for sister shop Ogilvy & Mather, Tokyo, Silverman has also worked in Hong Kong, Taiwan and Singapore on accounts such as IBM, Microsoft and Motorola.

When he was approached last year by independent GQP, Silverman had been wanting to make a change from “traditional holding company agencies to do something a little more entrepreneurial.”