An Expanding Wherehouse Shops Project

Wherehouse Music Stores has begun a closed search to find a West Coast agency to handle a broadcast creative project promoting its 600 retail outlets nationwide. If the project proves successful, the agency could land the creative portion of Wherehouse’s estimated $10-15 million account.
Barbara Lewis, vice president of advertising and sales promotion, confirmed that the Torrance, Calif.-based music store chain has been “informally” contacting shops in recent weeks. Wherehouse will have a short list of contenders by the end of this week.