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NEW YORK “Planning in this business is like target shooting from a Ferrari going 200 miles per hour,” one CEO intimated to Ernst & Young partner Kathie Eagan, who moderated an hour-long discussion about convergence as part of day one of Advertising Week today.
Six industry executives explored the topic, “Inside Convergence: The Crossroads of Advertising & Media,” in front of about 50 audience members at the screening room on the 10th floor of the Time Warner Center in Manhattan.
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