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Panasonic Consumer Electronics’ review of creative and media duties in the U.S comes in the wake of a shift in the company’s marketing ranks.
Robert Perry, executive vice president of sales, marketing and product research, last month absorbed the duties of vice president of marketing Christine Amirian, who shifted to a top marketing role in another division: Panasonic System Networks Co. of America, according to a company representative.
Panasonic has issued a request for proposals to prospective agencies and plans to identify a handful of finalists by the end of November, the company rep said.
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