Examining The Role Of Grandparents In The Lives Of Their Grandchildren

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

No end of attention is paid to the impact big-name athletes and screen stars have on kids. Under the pop-cultural radar, though, grandparents often exert a far more substantial influence. A Harris Interactive YouthQuery survey, analyzed in the research firm’s Trends & Tudes newsletter, offers lots of detail on the ways 8-18-year-olds interact with and think about their grandparents.

One effect of the increase in longevity is that most kids (91 percent) have at least one living grandparent.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in