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DALLAS TracyLocke has hired Lionel Knight for the new position of director of insights and strategy at its headquarters here, the agency said.
Knight was previously executive vice president, director of strategic planning at Publicis in Mid-America.
At the Publicis shop in Dallas, Knight created a planning group that contributed to client wins, according to TracyLocke. He worked with Publicis clients such as Abbott Labs, BMW, Denny’s, Nestle, Principal Financial, Sara Lee, Zales and Curves, among others.
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