Age, Sex Discrimination Among Allegations
Los Angeles–A 16-year veteran of Ogilvy & Mather who until last year oversaw creative on all advertising for Mattel’s Barbie doll has filed suit against the agency in state Superior Court in Los Angeles alleging age and sex discrimination.
Barbara Lui, 70, who joined Ogilvy’s L.A. office as a freelancer in 1983 and by 1991 rose to senior vice president and creative director, claims she was offered a reduced agency role in June ’99 that meant working less than seven months a year and earning less than half her previous compensation.
The suit, filed on Lui’s behalf by the law firm of Greene, Broillet, Taylor, Wheeler & Panish, Santa Monica, Calif., states that Lui refused the arrangement and was terminated in September when an alternate plan fell through.
Ogilvy representatives in New York and Los Angeles declined to comment.
In addition to age and sex discrimination, the suit also alleges wrongful termination, various contract breaches and intentional infliction of emotional distress.
The suit claims that Ogilvy executives Jerry McGee and Joe McDonagh repeatedly told Lui the proposed arrangement would allow her to “spend more time with [her] grandchildren.”
The suit seeks unspecified compensatory and punitive damages.
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