Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Black Rocket Euro RSCG has crashed here, and only Heat remains.
Eight ex-employees of Black Rocket have started Heat, led by former partner Steve Stone and Bob Ellis, the new venture’s general manager.
“Heat is what we do,” said Stone, who serves as the shop’s ecd. “Heat is what we offer. There are clients out there who may have brands or products that have gone cold. They need new ideas, smart ideas.”
Havas’ Euro RSCG, which bought a majority share in Black Rocket in 2001, retains rights to that name.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in