The Evolution of 'Smart-ass'

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The three-card monte hustler who greeted guests at DeVito/Verdi’s 10th anniversary bash wasn’t an all-out hit.

“One woman got upset,” says creative director Sal DeVito. “She said to him, ‘I can’t even go to a gallery opening without seeing this?’ Somebody had to explain he was with the show.”

An element of the unex pected ran through the entire retro spective exhibit, hosted by The One Club last week and featuring a New York theme recog nizing the shop’s history of creating outdoor adver tising in its hometown.



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