Evidently, Self-Denial Isn't Their Strong Suit

It may not endear them to their significant others, but the self-indulgence of men age 25-39 must gladden a marketer’s mercenary heart. In polling conducted for GQ magazine, 37 percent of men in this age cohort said (sheepishly or otherwise) that the majority of their discretionary income “is spent on myself.” The survey also offered a list of categories and asked the men to pick the ones in which they’re likely to pay a premium for luxury brands.