Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
If we’re now in an economic dark age, a study suggests it portends “a coupon usage renaissance.” An Icom Information Communications survey of consumers found 45 percent saying they’re much more likely to use coupons during a recession. Another 22 percent said they’re somewhat more likely to do so.
If usage of coupons does increase, this would represent a reversal of recent trends. Icom says coupon renewal rates fell below 1 percent during the past 10 years.
You
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in