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3 Shops Chase Beverage Maker’s Revitalized Account
CHICAGO–Now under the direction of former Snapple chief Mike Schott, Everfresh/LaCroix Beverages here is seeking an agency to help build its share of the alternative beverage category.
Jeff Parkhill, vice president of marketing for Everfresh/LaCroix, confirmed the review and said the field has been narrowed to three Chicago-based finalists: Arian, Lowe & Travis, Fairman, Schmidt & Capelli and Rodi Platcow Malin.
Each of the three is working on a creative project assignment prior to final presentations, set for next month.
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