EverBank Hires a New Creative Shop

DiMassimo Goldstein succeeds Carton Donofrio Partners

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A bank whose lead agency closed has found a new home.

DiMassimo Goldstein and its subsidiary, Proove Accountable Media, have landed creative and media responsibilities for EverBank, an online player that's based in Jacksonville, Fla. Annual media spending is estimated at $15 million.

Previously, EverBank's lead shop was Carton Donofrio Partners in Baltimore. But that shop closed in the fall, triggering a search for a new agency.

Sources identified the other finalists as Doner in Southfield, Mich.,

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