Event411.com Launches First Agency Search

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A new Web portal is on the hunt for its first ad agency.
Event411.com, a comprehensive online event planner, has begun a search for an agency to handle its $5 million account, according to Lawrence Howorth, the company’s chief operating officer. There is no incumbent. Both creative and media buying duties are up for grabs, said Howorth.
“We need a full marketing plan,” he said. “[We need an agency to] come in and position us and look at all the parts of the launch.”
A shop in the Los Angeles area would be preferable, said Howorth, but the client is willing to look elsewhere.


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