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SEATTLE – In a significant victory for EvansGroup here, the agency beat out Tracy-Locke/DDB Needham for Pepsi-Cola Co.’s $4-million Northwest marketing communications account.
Pepsi Northwest vp of customer development Mark Mangelsdorf denied that Tracy-Locke formally competed for the assignment. But other sources involved said that EvansGroup and Tracy-Locke made capabilities presentations to Pepsi Northwest management.
Dallas-based Tracy-Locke/DDB Needham handles Pepsi-owned franchises in most markets throughout the country.
The shift does not seem to indicate a move away from Tracy-Locke in other markets.
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