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TU Electric has introduced an awareness campaign for its home energy saving program with broadcast and print work from Dallas agency Evans Advertising and Public Relations.
Leading the effort is a 30-second television commercial that uses humor to convey the simplicity of learning about new homes’ energy efficiency via the utility company’s “E-Wise” program guidelines.
“Through strategic creative, we have illustrated to TU residential customers they can save a great deal of time and money by selecting an E-Wise home,” said Kevin Mote, senior vice president and executive creative director at Evans.
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