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Evans, Hardy & Young is expanding its scope of commodities accounts.
The Santa Barbara, Calif., agency, which handles ad duties for the California Egg Commission, has landed the estimated $3 million Idaho Potato Commission account, after a quiet review. Bozell Worldwide’s Chicago office had handled the account for nearly two years before resigning it last November.
Harris & Love in Salt Lake City and Goldberg Moser O’Neill in San Francisco were among the other contenders, according to sources.
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