Evans, Hardy 'Salsafies' Chi-Chi's

Special Effects Give Restaurant Chain’s TV Spots an Extra Kick
LOS ANGELES–Evans, Hardy & Young adds a dash of special effects to a new round of TV spots for Chi-Chi’s Restaurants.
The “Salsaphone” spots feature characters who phone the restaurant and are “salsafied” by a server’s description of Chi-Chi’s new Sizzling Sensations menu items.
In one 30-second spot, “Walls,” a listless executive becomes so excited about the grilled chicken and steak enchiladas from the Mexican-style restaurant chain that he dances on the walls of his office, like Fred Astaire in Royal Wedding.