Euro's Kemp Sees 'Challenge' At BBDO

Marcus Kemp said his new job as vice chairman and chief creative officer at BBDO in Atlanta “has all the challenges in our industry”—including building a brand with the shop’s largest account (Cingular) following a major acquisition (AT&T Wireless).

“There’s a lot at stake here,” he said, citing the $800 million Cingular account as an example. (The telecom’s recent $41 billion deal with AT&T Wireless has formed the largest cellular network in the U.S.) “This is the best opportunity I’ve seen in our industry in quite awhile.”

The 52-year-old Denver native is leaving his post as a managing director and worldwide creative director at Havas’ Euro RSCG in New York, where he oversees the $300 million Intel account—a business the shop is defending in a review.