Euro RSCG’s ECD Roddy Heads to BBH

NEW YORK Kevin Roddy, executive creative director of Euro RSCG Worldwide’s New York office, is leaving the agency to take on a similar role at Bartle Bogle Hegarty, according to sources.

Roddy, 42, who resigned on Wednesday from Euro RSCG, will become the top creative executive at BBH in New York office, sources said. He succeeds ecd Kevin McKeon, who left in February.

Roddy joined Havas-owned Euro RSCG in July 2003 from Publicis Groupe’s Fallon in New York. He could not immediately be reached for comment.

Representatives at BBH, which is 49 percent owned by Publicis Groupe, and Euro RSCG did not immediately return calls. Sources said Euro RSCG has begun the search for Roddy’s replacement.

At BBH in New York, Roddy will lead a department of about 20 staffers. The agency’s key clients include Levi’s and Unilever. It has overall billings of about $350 million.