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NEW YORK Euro RSCG has hired Phil Buehler, former director of account planning at mcgarrybowen, to assume the new global role of chief market scientist.
Buehler, 51, joins the Havas agency after seven months of freelancing there. He is charged with designing and implementing consumer and brand research initiatives across the network.
He’ll be based at Euro RSCG’s New York office and report to Andrew Benett, global chief strategy officer. “He will deliver innovative approaches and techniques that will further enhance Euro RSCG’s research capabilities and thought leadership,” said Benett in a statement.
Buehler spent three years at mcgarrybowen in New York, where he worked with clients such as Chevron, Marriott and Verizon Communications.
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