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DALLAS Shell Oil Products and MasterCard are teaming up in a sweepstakes promotion that will award Chrysler Crossfires to 35 winners, the company said.
A national campaign will employ magazine, Internet, direct mail and radio ads. Euro RSCG, New York, developed the creative work, and J. Walter Thompson, also of New York, performed media planning and buying, a Shell spokeswoman said. Campaign spending was not disclosed.
Shell stations will display pump toppers, pole signs, register signs and other images, the company said.
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