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Euro RSCG’s consolidation of 11 multidisciplinary agencies into two agency networks last week is an attempt by the ad holding company to respond to clients’ increasing demand for integration.
“Increasingly, clients are understanding that the way to come to market isn’t just with traditional advertising, but with the right combination of ingredients,” said Euro RSCG CEO Bob Schmetterer.
The new entities, each with a single profit-and-loss center, will bill a combined $4.3 billion.
Ron Berger, former CEO of Messner Vetere Berger McNamee Schmet terer/Euro RSCG, will steer Euro RSCG MVBMS Partners.
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