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NEW YORK Havas-owned Euro RSCG Worldwide on Thursday launched a new global marketing and digital services organization knows as Euro RSCG 4D.
The unit here was created through the merger of the Euro RSCG Marketing Services and Euro RSCG Interaction groups with agencies that joined the network’s fold last year as part of a major Havas reorganization. Some of those shops, such as Brann Worldwide, had been part of the largely disbanded Arnold network.
Euro RSCG 4D is led by George Gallate, who had been president of the Interaction group, and who now becomes chief executive officer of the new organization.
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