Euro RSCG Enlists CMO From Arnold

BOSTON Euro RSCG has named Matthew Ryan global chief marketing officer. Ryan joins the New York shop from Arnold, its Boston-based Havas sibling.

Ryan assumes a new title at Euro RSCG and reports to David Jones, the agency’s global CEO. Ryan takes over duties previously handled by Daniel Floyed, who shifts to global brand director on Euro RSCG’s newly won Chivas business. (Floyed’s title had been evp, global business development.)

He becomes the agency’s third new business chief in 13 months, following Floyed and Avi Dan, who left in April 2007.

“Matt is a first-class talent who has done a great job for Havas at Arnold,” said Jones, in a statement. “He gets our digitally integrated model and shares our belief that you can be both one of the world’s biggest and most creative agencies.”

Ryan formerly served as evp, executive director at Arnold for three years, and he helped lead that shop’s winning Volvo pitch (in tandem with Nitro in London) last year.

Arnold president Pam Hamlin will assume his chores on Volvo. “While we’re sad to see Matt leave Arnold, we are delighted that he is still in the Havas family, and we are thankful for all of the contributions he has made to the agency,” said Hamlin.

Before joining Arnold, he was an evp, partner at communications management consultancy Roth Associates, managing agency searches for the likes of Jaguar, Toyota and Shell.

Of Floyed’s appointment, Jones said: “Daniel’s expertise with luxury brands and multinational experience makes him the perfect person to lead Chivas for us globally.”

Pernod Ricard’s Chivas Brothers shifted global creative duties on its Chivas Regal brand from TBWA to Euro RSCG last week. Euro RSCG joined the Pernod Ricard roster with the appointment, and the work will be run out of the agency’s London office. Global major media spending on the brand totaled approximately $12 million last year, including $5 million in the U.S., according to Nielsen Monitor-Plus and Nielsen Global AdView.