Euro RSCG DSW Revamps High-Growth Agency Changes Name, Structure

Euro RSCG Dahlin Smith White, the agency that has grown along with its flagship computer chip client, Intel, is changing its name and restructuring its management team.
The new name, Euro RSCG DSW Partners, is intended to reflect an overarching shift in management structure as the agency reaches the $250 million mark in billings. As part of the plan, the shop will move most account duties on Intel to its San Francisco office from its headquarters in Salt Lake City.
“Our level of growth makes it necessary for us to gear up to meet the increasing demands of existing clients as well as future clients,” said John Dahlin, agency partner and co-founder. “The new structure allows us to expand and attack the market with greater flexibility and resources.”
Executives Jeff Bagley, Dave Boede, Kim Carter and Alan Reighard will join founders Dahlin, Darrell Smith and Jon White as partners. The move creates a partnership structure similar to that at sister Euro RSCG agency, Messner Vetere Berger McNamee Schmetterer/Euro RSCG in New York. Messner partner Bob Schmetterer is chairman and chief executive officer of Euro RSCG.
Under the plan, Boede, 37, will supervise the 40 employees at the agency’s San Francisco office and handle the majority of the Intel account there. Intel’s sales and marketing offices are located in nearby Santa Clara, Calif. Boede, who has been with the shop for 11 years, was previously senior vice president and group account director on the estimated $120 million-plus national Intel business.
Boede said the staff in San Francisco is expected to double to 80 by the end of 1998. “By moving most of the Intel business to San Francisco, it opens up resources in Salt Lake to devote to new clients,” he said.
Prior to the restructuring, Reighard served as managing director of the San Francisco operation, but that arrangement lasted only nine months. During his tenure, Reighard continued to work part-time in Salt Lake, sources said. He is returning full-time to the Utah office.
Together, the two offices grew by an estimated 30 percent in 1997, with interactive work generating about 20 percent of total billings.