CHICAGO Havas’ Euro RSCG here said it has added Rose Cameron as chief strategy officer. This is a new position at the agency.
She had been svp, planning director at crosstown shop Leo Burnett, a unit of Publicis Groupe.
Cameron will provide business strategy and planning expertise across the agency’s portfolio of brands including Citigroup, Barilla, Kraft, Anheuser-Busch, Valspar and Sprint. She will also head strategy and planning for Euro RSCG Discovery, the agency’s data analytics division.
She reports to Euro RSCG North American COO Ron Bess, who also serves as CEO of the Chicago office. Bess praised her ability to develop strategies across media and said her experience “is a perfect fit for our ‘unified’ agency model.”
At Burnett, Cameron worked on top clients like Coca-Cola, McDonald’s and Nintendo. Her resume also includes stints at Y&R, Wunderman, Ogilvy, Mullen and TBWA\Chiat\Day.