Euro Planners Get Out The Vote

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New York isn’t a swing state, but if it were, the folks at Euro RSCG might just tip the scales.

Two strategic planners, Shana Lory, 32, and Hillary Keegin, 28, took it upon themselves to organize a voter-registration drive at the New York agency last week. Their “Get Your Vote On!” initiative was designed to get political neophytes to register for what Lory referred to as “the most important election in our country’s history.” They were inspired by MTV’s Rock the Vote and used its materials for the effort.

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