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Euro RSCG Worldwide’s new chief executive officer Bob Schmetterer is looking to Euro RSCG Dahlin Smith White to broaden the interactive scope of the agency network and help attract West Coast clients.
While Euro’s U.S. ad and marketing agencies have previously operated independently, they will now begin “exploring opportunities together,” including interactive media buying and other new media services, Schmetterer said.
As the worldwide agency for Intel, Dahlin is already exporting its interactive expertise to various Euro agencies overseas, he noted.
“When it comes to areas in the world [that can offer] great growth, the Western U.S.
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