Eureka Goes ‘Global’





BLOOMINGTON, ILL. – The Eureka Company here kicks off a new line of vacuums this month, World Vac, and in keeping with the global image is launching a unique promotion, said a Eureka spokesperson. The company will donate a portion of every World Vac sale to the National Park Foundation, which preserves about 400 national parks and monuments, and to programs of the American Heart Association. An ad campaign, created by Keller Crescent Co., Evansville, Ind., consists of heavy spot tv and an increased push in magazines and breaks in April. Billings were not disclosed, although the company spent roughly $7 million in advertising last year.
Copyright Adweek L.P. (1993)