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NEW YORK E*Trade, which spent $85 million in U.S. media in the first half of this year, has added independent agency StrawberryFrog to its creative roster, sources said.
Omnicom Group’s BBDO in New York serves as the client’s lead agency; Agency.com handles interactive work.
E*Trade initially contacted StrawberryFrog and Omnicom’s Goodby, Silverstein & Partners in San Francisco last month about pitching against BBDO for a Super Bowl-related project, per sources. StrawberryFrog and BBDO presented ideas, with the former being added to the roster.
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