E*Trade Job To BBDO, Atmosphere

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Online brokerage E*Trade Financial, which split last month with Martin/Williams, has given a fourth-quarter job to Omnicom siblings of M/W: ad agency BBDO, New York, and BBDO’s online marketing unit, Atmosphere. The New York-based client spends an estimated $90 million annually and is still talking to BBDO and other undisclosed agencies about long-term branding ideas.



Arnold Says, Come to California

los angeles The California Commission on Jobs and Economic Growth last week launched its “Arnold Says” campaign from Omnicom’s TBWA\ Chiat\Day in Playa del Rey, Calif.





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