Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO E*Trade Financial has begun soliciting ideas from agencies for the company’s estimated $90 million marketing account, according to sources.
The shops, whose identities could not immediately be determined, were asked to present ideas by Nicholas Utton, who joined the company last month as chief marketing officer. He had previously held top marketing posts at JP Morgan Chase and MasterCard International [Adweek Online, June 17].
Utton was described by one source as an “Interpublic Group loyalist.’
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in