E.T., E-Mail Home: Intel Breaks Mobile-Processor Ads

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Intel’s little blue aliens return to TV this weekend, this time in a spot demonstrating the “versatility and excitement” of the Mobile Pentium 4 Proc essor-M for notebook computers. The campaign, from Messner Vetere Berger Mc Namee Schmetterer/ Euro RSCG, is aimed at all PC buyers.

Intel has not advertised its Mobile processor on television since it aired a campaign aimed at business customers in 1995. The aliens first landed on TV last October in Intel branding spots.

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