Grey Worldwide welcomed its new CEO, Jim Heekin, last Tuesday on his first day on the job with a continental breakfast of croissants, fruit, bagels, juice and coffee in the 12th-floor executive dining room of its New York headquarters. Grey Global Group CEO Ed Meyer introduced Heekin to the top-rank executives, extolling his strengths as a leader and saying how happy he was to be able to bring Heekin on board. … Advertising is getting personal for Yvonne Furth, president and COO of Draft in Chicago. Furth’s likeness is currently appearing on a giant billboard at Chicago Avenue at Franklin Street, in recognition of being named the city’s 2005 Advertising Woman of the Year by the Women’s Advertising Club of Chicago and the Chicago Advertising Federation. … Kate Pierson of the B-52’s has opened a kitschy motel in the Catskills called Kate’s Lazy Meadow, and the Web site, LazyMeadow.com, designed by Studio Morphic, is one of the nicer pieces of Internet marketing going. The motel, with its “mind-blowing mid-century modern/space age/rocket-your-socks-off decor,” has a funky Web site to match, featuring bouncy graphics and, of course, top-notch music. … Wunderman celebrated the launch of its “Team Microsoft” outpost in Seattle last Thursday with a soiree at the all-WiFi, Architectural Digest-worthy office high above the Puget Sound, with its sweeping city and mountain views. Wunderman president/CEO Daniel Morel hosted with Seattle co-heads Jan Valentic and Stewart Pearson. On the guest list: WPP and Microsoft execs from across the globe, including Wunderman’s David Sable and Lisa Watson, Young & Rubicam’s Peter Law-Gisiko, KnowledgeBase Marketing’s Gary Laben and VML’s Eric Campbell. … Arnold staffers will enjoy a private screening this Tuesday of Mad Hot Ballroom with its director, Marilyn Agrelo, at the Anthology Film Archives in New York. Agrelo filmed some upcoming commercials for Arnold client Hasbro Games.